How BPM integrates leads’ CRM system to maintain customer relationships
BPM Group occupies a leading position in the distribution of passenger cars, commercial vehicles, agricultural vehicles, trucks, motorcycles and public works vehicles in several regions of France, including central and western France, the Paris region, Monaco and Switzerland.
The Group has over 110 sites and employs more than 2,500 people in four automotive business lines.
BPM Group has identified several major challenges. Firstly, the need to modernize its brand image to offer a more up-to-date customer experience. At the same time, the company sought to reinforce its commitment to Corporate Social Responsibility (CSR) by reducing its environmental impact, notably by cutting paper consumption, and adopting sustainable business practices.
In addition, the transition to digitalization had become essential to remain successful in an increasingly connected world.
VKARDs caused a sensation at our seminar!
Virginie Habarnau, Marketing Manager BPM Group
To simplify the management of business contacts, BPM Group turned to VKARD. This turnkey solution made it possible to create digital business cards for each employee, effectively meeting all these challenges.
VKARD helped modernize BPM Group’s image, and left a memorable impression at the seminar, where the VKARDs were used to seat all 108 attendees at an evening event.
Conclusion:
VKARD’s CRM lead system is not just a networking tool, it’s also a complete solution in line with their commitment to innovation and efficiency. By offering a centralized platform for managing and nurturing relationships, this CRM system has set a new standard in networking.
BPM Group has adopted a more modern and innovative approach to communications in an increasingly connected world.
Written by Diane Tilloy
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