Paris La Défense Arena redefines networking with VKARD!
Paris La Défense Arena, one of Europe's largest event venues, has overhauled its brand platform, focusing on providing visitors with a memorable experience. The aim was to make every event unforgettable, from the moment the ticket is purchased to the moment the spectator returns home.
Management sought to align their communications and marketing tools with their new brand strategy focused on memorability and responsibility. They wanted to integrate a solution that was both innovative and environmentally friendly to reinforce their brand image.
At the VivaTech trade show, the sales director of Paris La Défense Arena met the VKARD team with their promising solution: the digital business card. This technology perfectly matched the Arena’s quest for innovative, eco-friendly tools.
Paris La Défense Arena adopted the digital business card as a strategic tool for its staff, starting with the digital marketing manager. The card featured a sleek design that stood out for its ease of use.
Initial feedback was extremely positive. During a morning networking event, the virtual card almost instantly became the main attraction, enabling the digital marketing manager to easily pass on his contact details to all participants. This success highlighted the innovative, manageable and responsible nature of the tool, which aligns perfectly with the brand’s mission.
Innovative, handy and responsible!Louis de RIVOYRE, Promotion, Communication & Design Manager
Conclusion:
The VKARD has become a benchmark for responsible marketing innovation. It demonstrates how the adoption of digital solutions can not only improve the efficiency of professional exchanges, but also reinforce a company’s commitment to sustainable practices.
Written by Diane Tilloy
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