Integrating calls to action into your digital business card: how does it work? Why and how does it boost your business?

The digital business card is a real ally for professionals wishing to promote their business effectively and instantly. In the digital age, it's essential to incorporate calls to action to maximize effectiveness. Indeed, calls to action are designed to facilitate exchanges and efficiently direct your interlocutors to the information they need. Including calls to action in your VKARD digital business cards is a real strategy for boosting your business!

In the digital age, the dematerialized business card is a true ally for professionals. The card that replaced the outdated, energy-hungry paper business card needs no introduction! Thanks to its reliability and efficiency, the VKARD allows you not only to transmit your contact details instantly, but also to interact with your contacts and direct them to effective links at the click of a button! (Photos, tutorials, videos, etc.)

If it can stand on its own, integrating a “call to action” is a very effective way of maximizing its impact!

Here’s a closer look at the “call to action” on your VKARD digital business card, how it works and what it’s used for…

How does the “call to action” in my VKARD work?

VKARD has designed an intelligent and effective digital business card for you! You can include a “call to action” with our customizable card options. All you have to do is follow these simple steps:

Select the desired card model
Click on the “Personalization” tab
Select the desired font and color
Add the call to action of your choice. Example: ” Contact us now”, with a link to your e-mail address.

Your VKARD experts can help you personalize your digital business card!

Why include a call to action on your digital business card?

The “call to action” has several uses, including the following:

Encourage immediate action
Maximize the chances of being recontacted
Reinforce your brand image
Target your prospects

Encourage immediate action

Choosing to include a call to action in your VKARD business card will instantly prompt your prospect to react. Unlike a paper business card, the aim of a digital business card is to encourage your contact to interact with you.

A “follow us on networks” button, for example, will encourage your prospect to check out your profile and probably even subscribe to it!

Maximize your chances of being recontacted

With VKARD, you can easily follow up your contacts! In fact, “calls to action” inviting you to save contact details or follow a contact on social networks will ensure that your contact will be able to easily save your professional information and get back to you.

By being easily recontacted, you also increase your chances of converting a simple contact into a genuine business opportunity, which is the main aim of the “call to action”! You can use calls to action inviting your prospects to discover your business through an eye-catching link: “Our services in one click”, for example.

This feature of your digital business card offers your prospects particularly attractive access to information.

Reinforce your brand image

Thanks to the “call to action” feature, you can positively reinforce your brand image!

By showing that you’re at ease with modern technologies
Proving that you’re responsive and easy to reach
By improving the user experience
By raising your profile via social networks

By including “calls to action” in your digital business card, you’re taking action to improve aspects that set you apart from your competitors.

Indeed, the purpose of a call to action is to seduce and reassure your prospects. A relevant call to action will therefore serve your interests, as it will encourage your prospects to trust you and guarantee your credibility.

Calls to action inviting people to follow you on networks, for example, will boost your brand awareness. Calls to action aimed at enhancing the user experience, such as “rendez-vous ICI” (with a link to a tutorial or to your services, for example), will make your prospects feel guided and in total confidence.

Targeting your prospects

Calls to action” are designed to target your prospects’ intentions using analytics.

Thanks to these features, you’ll be able to assess how many prospects have downloaded a document, for example, or how many have decided to follow you on social networks following your “call to action”. This enables you to target your prospects and understand what works and what doesn’t, with the aim of maximizing the effectiveness of your interactions!

Integrating “calls to action” into your VKARD digital business card means making the choice to create a direct link between you and your prospects, and encourage interaction to build solid, quality professional relationships! Opting for calls to action on your VKARD means choosing to facilitate the user experience, and putting all the chances on your side to turn your contacts into customers!