How to optimize your presence at a trade show in 2024?

Trade shows are the place to be for professionals looking for new opportunities. Perfect for reinforcing your reputation and building brand awareness, trade shows also provide an opportunity to discover new trends and meet potential prospects or partners.

Want to optimize your presence at the trade events you attend? Here are a few tips to help you make the most of trade shows!

Prepare for the event

First and foremost, we advise you to prepare well in advance for the event you’re going to attend! The first thing to do is to publicize the event and discuss your attendance with those around you.

Announce your participation on social networks

If you’re present on social networks, we recommend that you talk about the event you’ll be attending. This will let your followers know that they can meet you there.

Boost your visibility

You can also send invitations (in the form of e-mails or newsletters) to your customers to inform them of your presence at the show. This will encourage them to attend.

And don’t forget to share photos and/or videos of your stand once the show has started, to increase your visibility and let any latecomers know about the event!

Preparing your stand

If you’re setting up a stand at the trade show, keep in mind that the location needs to be attractive, and make prospective customers want to stop by and ask you questions.

With this in mind, we advise you to create a stand that reflects the identity of your business. Use eye-catching colors and elements to capture visitors’ attention.

Use new technologies

To win over your visitors, don’t hesitate to use innovative technologies. Why not use virtual demonstrations, touch screens and immersive videos, for example, to pique your prospects’ interest?

Offer live demonstrations

To get your visitors interested, we recommend offering demonstrations and/or samples of the products or services you offer!

To win over your future customers, there’s nothing better than proving the effectiveness of your products or services! By offering demonstrations or samples, you reinforce your credibility and give your visitors confidence.

Prepare your speech well!

A quality speech is the key to a successful introduction! By preparing your speech, you’re less likely to feel intimidated in front of your audience. Here are a few tips to keep in mind when preparing your speech!

Identify your intentions

Before you even get to the show, it’s essential to clearly define your objectives. Your speech will be significantly different depending on your intentions (to attract new customers, meet partners, reinforce your credibility, etc.).

Having clear objectives in mind will help you focus your speech and arouse your visitors’ interest.

Anticipate questions

To optimize your presence at trade shows, you need to know your products and/or services inside out! It’s out of the question not to know how to answer the questions of a prospect who might be interested in your business!

That’s why it’s important to anticipate the questions you might be asked, so as to project a professional and credible image of your company.

Pay attention to body language

Communication also involves body language! To optimize your presence at a trade show, we advise you to pay close attention to body language. After all, certain gestures and postures speak volumes about you! Adopting a relaxed posture that’s open to others will help your prospect feel at ease and trust you more easily.

By adopting a confident, open gesture:

• Straight back
• Warm handshake
• Smile
• Courteous attitude

When you’re on the phone, you’ll give the other person a positive image of yourself, as someone who’s confident and friendly.

Use tone to captivate your audience

To ensure a stimulating exchange, we advise you to focus on your tone of voice! A convincing, persuasive, but above all jovial tone will be a considerable asset in seducing your prospects.

Use the Elevator Pitch technique

VKARD advises you to use theElevator Pitch communication method, which involves delivering a strong message as concisely as possible.

The Elevator Pitch is particularly useful for convincing new prospects without making them feel they’re wasting their time.

Offer your digital business card!

Trade shows are a great place to present your VKARD digital business card!

By presenting your VKARD, you’ll not only be showing them your interest in new technologies, you’ll also be reassuring them that ecology is at the heart of your concerns. As the ecological issue is becoming more and more fashionable in many companies, you’ll be showing your prospects your interest in the future of the planet, while enabling them to get back to you quickly and efficiently.

To optimize your presence at a trade show in 2024, you need to prepare as thoroughly as possible. By putting all these elements in place, you’ll have a great chance of attracting new prospects and achieving your objectives.

Trade shows are a popular place to land new business opportunities, and can be an effective way of boosting your business!