Spotlight on GoogleMyBusiness, a popular online feedback tool for professionals

GoogleMyBusiness is a service for collecting and managing online reviews. This free service offered by Google has several advantages. In particular, it enables businesses to :

• improve their visibility on the web
• Strengthen brand credibility
• Analyze brand effectiveness online
• Improve natural referencing
• Access all key brand data

Here’s a closer look at this popular tool and its many benefits.

What is the GoogleMyBusiness tool for professionals?

The GoogleMyBusiness tool offers a number of advantages for professionals wishing to boost their brand and establish their online reputation.

Promotes greater visibility

First and foremost, GoogleMyBusiness is a highly practical tool for improving brand visibility.

Suitable for all professionals wishing to boost local search, GoogleMyBusiness enables Google search via Maps with map display, a must-have to help prospects find you.

Example: If you’re looking for “decoration stores in Paris”, GoogleMyBusiness can list the establishments in the vicinity of your geolocation and help you find a suitable address.

Enhance credibility

The GoogleMyBusiness listing also helps reinforce your brand’s credibility. Indeed, collecting customer reviews is a major asset in helping prospective customers to trust you.

Positive reviews entered in GoogleMyBusiness and/or informed answers from the brand to reassure and inform prospects will help influence their decision. In fact, the trust that potential customers may have in your services and/or products can be reinforced in this way.

Enables results analysis

GoogleMyBusiness is often used by professionals to monitor the effectiveness of their online page. In fact, the tool features a statistics service enabling analysis of how customers and prospects interact (click-through rates on the website, number of photo views, etc.).

This information can be used to analyze customer and prospect behavior and guide your marketing strategy.

Improves natural referencing

The GoogleMyBusiness listing is also a good way of gaining a few points in natural search engine optimization (SEO).

Properly optimized, your listing can have a positive impact on your brand’s natural referencing. To optimize your page, you can add information to guide your customers and prospects (recent photos, relevant responses to reviews, etc.).

Offering regular posts on your GoogleMyBusiness page can also improve your online visibility.

Make information accessible

GoogleMyBusiness is a great tool for instantly updating information about your business. With just a few clicks, you can add opening hours, contact details and your company address, helping customers and prospects to get to know your brand better.

GoogleMyBusiness can also be combined with the use ofa digital business card for even greater fluidity!

How can the VKARD digital business card be linked to GoogleMyBusiness services?

If the GoogleMyBusiness tool appeals to you, why not opt for a VKARD digital business card, compatible with the tool and ideal for updating all your data in just a few clicks?

The digital business card is a must-have, making access to your online reviews accessible and practical.

Accessible from any phone

The VKARD digital business card is compatible with all devices, guaranteeing an optimal, reliable and intuitive user experience.

In the digital age, having access to your GoogleMyBusiness listing wherever and whenever you want is a real time-saver, invaluable for many entrepreneurs!

Easy-to-update information

With the VKARD digital business card, you can easily update your GoogleMyBusiness listing! With just a few clicks, you can make obsolete information disappear in favor of new, truthful information.

This ease of updating is a real advantage for professionals anxious to guarantee their customers quality and optimum service.

Easy management of online reviews

Whether your online reviews are positive or negative, you need to know how to manage them. That’s why it’s so important to read them all and respond to them professionally.

Managing online reviews ensures customer satisfaction and your good reputation. Courteous, informed responses on GoogleMyBusiness will reinforce your positive brand image and credibility.

GoogleMyBusiness is a great tool for professionals who want to stand out from the crowd and grow their business. Using GoogleMyBusiness is a real plus for businesses, enabling them to respond to customer reviews and gather key information to establish their credibility.

Combined with the use of a VKARD, GoogleMyBusiness allows companies to strengthen their online presence, thanks in particular to the simplified updating of your GoogleMyBusiness listing, which needs to be carefully monitored to guarantee your visibility and credibility!