In the digital age, there are many applications for communicating and sharing. Like digital business cards or work platforms such as LinkedIn, WhatsApp instant messaging is becoming increasingly popular. Why is this application increasingly popular with professionals, and how can it be used for networking purposes?
The WhatsApp messaging platform has become very popular in recent years, and it’s easy to see why: this easy-to-use, interactive tool enables instant communication both at home and abroad. WhatsApp is also popular for sharing ideas, visuals and external links, as well as for scheduling appointments with group members.
This means of exchange has become a real tool in the global strategy of entrepreneurs. Not only does it enable information to be shared, it also facilitates cohesion between people who share the same interests and objectives.
Let’s take a closer look at the different ways you can use WhatsApp to develop your community!
Creating an instant discussion group on WhatsApp
Creating an instant discussion group on WhatsApp is particularly easy to do. Intuitive, the platform is the ally of entrepreneurs wishing to create a reliable, high-quality exchange environment.
With just a few clicks, you can bring different people together around common issues. Simply invite the members you wish to invite to your private discussion group and give it a group name. It’s then up to each member to disseminate the information he or she deems relevant, while respecting others.
Creating a WhatsApp discussion group makes it easier for several people to exchange ideas and schedule regular meetings, despite the distance.
WhatsApp channels: an efficient way to keep track of everything that interests you!
WhatsApp channels are a subtlety of the application, and a highly effective way of privately following the information that interests you. You can then choose to broadcast (or not) on WhatsApp groups to discuss a particular topic.
WhatsApp channels are a great way of discovering new ideas and opportunities, and helping your virtual community to evolve.
Data sharing made easy
WhatsApp groups are particularly popular for sharing information live and efficiently. With just a few clicks, you can distribute a wide range of information, such as articles, external links, podcasts, visuals or video material, as well as tutorials relevant to your community. This easy sharing allows you to maintain lasting relationships with the members of a WhatsApp group and a live exchange.
The platform is also the ideal place to encourage members to share their ideas or professional experiences, to maintain a climate of exchange and sharing within the group, and to multiply points of view.
Setting up online meetings and conferences
WhatsApp groups are also very popular with professionals wishing to schedule exchange meetings. The platform enables you to call group members and set up videoconferences.
It’s the ideal alternative to trade shows. Practical for organizing events with professionals from different regions (or countries), this system of webinars and remote meetings also enables you to expand your social network.
These events can be scheduled to strengthen ties within your community. These meetings can be an opportunity to get to know the members of your community better, but also to offer a caring space in which everyone can ask questions, seek advice or support, for example.
Easier access to information
WhatsApp channels are an excellent tool for accessing information in real time. You can follow announcements or updates that you can then share on your group.
WhatsApp channels are a great way to make new discoveries or land new job opportunities.
An efficient way to share content
WhatsApp groups are a popular way for professionals to promote content of all kinds. You can instantly share relevant articles, podcasts, links and images on your WhatsApp group. This ease of exchange solidifies the group and encourages members to get involved.
Reactivity and commitment
WhatsApp groups are a place of exchange that needs to be kept alive. That’s why it’s important to stay active and encourage discussion to keep the group dynamic. By engaging intensively in the group, you’ll be better able to create strong links with the various participants, and thus boost your networking.
Creating a WhatsApp group and subscribing to various WhatsApp channels is a real asset for professionals looking to boost their network. Indeed, the platform offers a real springboard for growing your community by encouraging interaction, knowledge sharing and collaboration between the various members of the group. By using WhatsApp effectively and strategically, you can create an online space where members feel connected, supported and driven towards common goals.