Why is a business card essential for real estate professionals?

In this respect, it’s important to ensure that your business card is effective enough to help you increase the number of real estate transactions.

In this article, we’ll share some solutions to help you make the most of your business card and increase your sales as a real estate agent.

The business card and the real estate world

When you’re in the real estate business, it’s essential to carry attractive business cards with you at all times.

Because, as you know, good contacts to exploit immediately or later can be found around every corner, but also in casual conversation in a café or a queue!

Imagine, for example, that you start a conversation with a janitor who tells you that a property will soon be put up for sale by the owners: by leaving this person your business card, you’ll not only be making a good impression by asserting your identity as a real estate professional, but the card will also be an opportunity to remember you.

And why not leave several so that the janitor can give one directly to the sellers she’s spoken to?

A business card, whether printed or in a more modern version incorporating a QR code and NFC chip, will enable you to develop contacts, inform prospects, reassure future buyers and find owners who want to sell their house or apartment through you.

What should a real estate agent’s business card include?

As a real estate professional, there are obviously some essential elements that must appear on a business card.

We’ve listed eight important points that we’d like to share with you.

1. The first thing that should appear on your business card is your company name, accompanied by your first and last name. It’s important that people can immediately identify you and your company. You should also include your full contact details, such as e-mail address and telephone numbers (landline and mobile). It’s also important to include your website address: this will enable interested parties to find you online and find out more about your company.
2. The second element that should feature on your business card is your photo. It will help people remember you. It’s also a good way of showing potential customers that you’re a real, assertive professional!
3. The third element that should be present on your business card is the real estate agency’s logo. The illustration helps to identify the company or brand: it builds confidence!
4. The fourth thing that should appear on your business card is a brief list of the services you offer. If you have special services to offer, this can make all the difference to a very conventional business card, which mainly includes the first and last name of the real estate agent…
5. The fifth optional element that can appear on your business card is a brief description of your real estate agency. In this case, it’s best to have the text printed on the back of the card so that it doesn’t overload the front, which is used to deliver relevant information at a glance.
6. The sixth element is also optional: your slogan. It’s a short, punchy phrase, with carefully chosen words. The aim is to set the real estate agency apart and make it easier for people to remember you. Of course, if you choose to use a digital business card, i.e. one with a QR code and an NFC chip, it will be much easier to share all this information with your contact, as long as he or she has a smartphone: the digital business card is really practical in that you only need one copy. With contactless transfer, data exchange is really quick and easy, and your prospect will keep all your contact details in his phone, which is not guaranteed if you hand out a business card printed on cardboard or thick paper! Don’t forget to mention social networks and your website! At a time of widespread digitalization, it’s obviously necessary, as we said above, to include telephone numbers and postal addresses, but above all, don’t forget other means of contact…
7. The seventh thing you should include on your business card is the address of your real estate agency’s website – if, of course, there is one. And if there’s a QR code on the card, this will open the browser directly to your website when scanned. This makes it even easier for people to find you! They’ll learn more about the services you offer and the history of your company: as always, this will give a favorable impression.
8. Finally, the eighth point you shouldn’t forget on your business card is the link to all your social networks. Indeed, many people are also present on Facebook, Instagram, Pinterest or LinkedIn for professionals, and giving them the direct link to your own “social” page will always be perceived positively.

Some additional elements to consider on your real estate agent business card

The most important thing when handing out your business card as a real estate professional is to build trust and leave a good impression.

In this sense, your business card must be “reassuring”.

Don’t necessarily try out crazy graphic experiments, even if you think they’ll set you apart from your competitors.

Originality is an interesting thing to exploit, but anything that strays too far from the traditional path can be shocking.

And since real estate transactions are often of a relatively high value, trust is really the value you need to cultivate as a priority, especially as real estate agents or mandataires don’t always have a good reputation with the public.

That’s why, even if you can allow yourself a little originality in the presentation of your business card, don’t push graphic experimentation too far!

The digital business card is a real asset in this case, as it can be printed on original materials such as bamboo or metal, which will not only attract attention, but also deliver information in a relevant and secure way: it will be transferred directly to your contact’s cell phone.

On the other hand, even if we’ve insisted on relative sobriety, your business card still needs to be unique.

As there are a large number of real estate agents in France, make sure your card stands out from your competitors.

Choose a subtle color scheme, as black and white is too austere.

Give priority to clear information: everything that’s important should be clear at a glance.

Think about people who can’t see very well: anything that requires effort is likely to put them off…

In this case, slightly larger fonts should be chosen as a priority, especially for your first and last names and your telephone number.

And for a touch of originality, you can choose a special material such as wood, fabric, leather, metal or plastic with an original surface: it’s a way of making a difference while sharing relevant and well-presented information.

In conclusion, it’s worth bearing in mind that in the real estate business, business cards are one of the essential tools for establishing positive contacts and developing relationships with potential customers.

A well-designed business card can convey a great deal of information about you and your agency, and can be a powerful marketing tool.

Keep all the tips we’ve shared in mind when you design your own real estate business card, or have it produced by a professional graphic designer: you’ll then have in your hands a communication tool capable of leaving a lasting and engaging impression!