Feed your Facebook page: how can Messenger and Facebook boost your network?

Just like physical trade shows, social networking is becoming increasingly fashionable in the corporate world! Founded in 2004 by Mark Zuckerberg, the Facebook platform is now celebrating its tenth anniversary. Its use is becoming increasingly professional. Let’s take a closer look at this essential network and how you can use it to stand out from the crowd and boost your business!

Create relevant content

Expanding your professional network is a real goal for many professionals who want to convey their company’s values. By maintaining a Facebook page, you can strengthen your online presence in a simple and effective way.

The world-famous Facebook is a great tool for both personal and professional use. Mainly used for sharing content (videos, photos, events, etc.), this network needs to be used properly to get the most out of it!

One of the keys to success is regularity! So post relevant content on a regular basis, to stay visible in your subscribers’ news feeds. In order not to tire your subscribers, we also advise you to vary your content, either in form (photos, videos, GIFs, real life, etc.) or in content (subject of your articles).

Videos are very popular with algorithms and often generate more traffic than photos! However, it’s important to vary the content and mix the themes of your posts to maintain the interest of Internet users.

Messenger is very useful for answering and/or asking questions to your subscribers and creating an exchange link! This way, you can easily inform your potential customers about what you offer, your company, your values, etc.

Create links with your subscribers

To succeed in interacting with your prospects, it’s essential to create a link! Thanks to Facebook’s features, you can easily build professional relationships based on exchange.

In particular, you can :

• Create Facebook groups
• Organize events
• Share stories
• Create a Messenger group

By creating a Facebook group, you can easily interact with your subscribers in a fluid, constructive and, above all, personalized way! Likewise, offering events can help you build a stronger relationship with your subscribers, which can lead to great professional encounters!

As for Messenger, it’s a very popular tool for sending personalized messages to your prospects or customers!

Target your subscribers

Thanks to Facebook and Messenger, you can easily reach your target audience with personalized messages or targeted advertising! You can broadcast ads to a specific group likely to be receptive. You can also use Messenger’s sponsored messages feature to send messages to certain subscribers.

Effectively targeting your subscribers is an excellent way of building loyalty among your prospects and customers. In fact, you can also choose to offer loyalty programs and/or benefits for your subscribers, or exclusive content. This will reinforce the idea that your community is important to you, and your subscribers will be more responsive to your content.

In the same way, you can use Messenger to follow up with your customers, asking for their feedback after a sale! You can also choose to offer special offers, discounts or send appointment reminders to some of your subscribers.

Correlate with other networks

Facebook also stands out for its ability to correlate with other networks, notably Instagram! In just a few clicks, you can duplicate your content on the Insta network, to reach an even wider community! Sharing your content effectively via Facebook and Instagram is an excellent way of gaining visibility and standing out from the competition.

Use Facebook as a collaboration tool

Finally, the Facebook network can be used between several people, as a kind of shared diary, enabling collaboration between you and your customers and/or prospects. You can choose to create a page with shared administrator access, allowing each member to exchange information in a simplified way. You can also schedule your publications in advance, to make them easier to manage.

In the digital age, the importance of networking has been proven! No matter how you use networks, Facebook and Messenger are a must-have to help you boost your network simply and effectively!

If you want to stand out from the crowd, keep these tips in mind:

• Quality first! :

Your content must be relevant, well thought-out and well-written! Among the flood of information circulating on networks, your subscribers will quickly make their choice! That’s why you need to offer carefully researched content, so that your subscribers learn something new and interesting.

• Publish often! :

You don’t want to be forgotten! That’s why it’s important to publish regularly, at least once (or twice) a week, so that your news feed is always visible!

• Be creative! :

Finally, be original! Well-written, well-researched content is one thing, but how can you effectively stand out from the same content, which is also well-written, precise and interesting? By opting for originality, you maximize your chances of being spotted by potential prospects. So be imaginative, use humor, for example, or offbeat visuals to stand out from your competition!