Focus on the essentials for opening a business in 2024

Creating a professional website to boost your visibility

Nowadays, what professional doesn’t have a website to present his or her company or business? Indeed, it’s important to use certain tools to successfully develop your business. Don’t know how to create a website? Don’t panic! You don’t need to know a thing or two about web development to create your own website. In just a few clicks, you can create an easy-to-use interface on which to promote your products or services. It’s important to keep all the information relating to your business up to date, but not just that. It’s also important to set up optimal navigation to make it easier for your visitors to find what they’re looking for. Don’t forget to include a contact form so that potential customers can write to you!

A well-designed, relevant website will be a real asset in helping visitors easily find what you offer, your products, your contact details, and perhaps even a tab for making their quotation.

In fact, it’s possible to create a site in just a few minutes thanks to Google MyBusiness, a listing service for business owners operated by Google.

Collect Google reviews with VKARD Stars and VKARD DESK

What better way to boost your business than with Google reviews suggesting the effectiveness of your products? Did you know? The VKARD STARS and VKARD DESK cards, equipped with an NFC chip, redirect your satisfied customers directly to the famous Google stars.

Google reviews are designed to help you boost your credibility. In fact, 90% of people look at Google reviews before visiting an establishment. The VKARD Stars card and the VKARD Desk are therefore tools that help you showcase your business, your products and your efficiency.

Digital maps for easy review collection

The VKARD Stars and VKARD Desk cards allow you to collect customer reviews, enabling you to share experiences and feedback quickly and efficiently.

Consumers will be reassured by this sharing of information before making any decision on a possible purchase or contact.

Authentic, reassuring reviews

Thanks to the VKARD Stars card and the VKARD Desk, you can benefit from verified reviews that will give your business greater visibility. If reviews reflect the quality of your work, your credibility will be strengthened, as will the confidence of future consumers, who will be more inclined to visit your business.

Evaluate your reputation at the click of a button

These Google reviews will enable you to monitor the reputation of your business, and you’ll be able to respond to them.

This can add value to your business and your ethics, as this interest in the reviews received will show that you care about your customers’ opinion of your products or services.

Create a Google My Business listing

What is a Google My Business listing? A tool designed to help web users find information about a business on the Internet (for example, a self-employed entrepreneur, a company, a store or a restaurant).

These “pro identity cards” are used for “strategic” purposes, both for the customer and the professional. Indeed, customers can make an informed choice about one company rather than another by consulting a Google My Business listing, thanks to the verified reviews posted on it.

On the other hand, if customers are satisfied with the products or services offered, the business can build a solid reputation. Google My Business listings are also intended to enable you to engage in dialogue with your customers, via the comments tab: you can respond to reviews. We advise you to respond to all reviews, even the negative ones, as this shows your customers that you care about their feedback and take their requirements into account. It’s also a great way of building customer loyalty and making a good impression on your prospects at the same time!

What’s more, a Google My Business listing also gives you stats on the behavior of users of your products or services. In fact, you can analyze the number of views or clicks by customers. This is of real interest, as you can then decide on the strategy to adopt to target the needs and issues of your clientele.

Use more conventional distribution methods to make yourself known

Professionals can also use other methods of dissemination to make their business known to as many people as possible. There are all kinds of methods to help professionals build a good reputation and gain visibility.

To begin with, it’s a good idea to have business cards ready to hand out to friends and family. Even more useful than paper cards, you can turn to digital business cards, enabling you to broadcast data instantly, wherever you are! NFC or QR-code-enabled digital business cards allow you to modify your information remotely and easily, so your prospects don’t have to worry about getting the wrong information.

In addition to contact details, you can add product brochures, sales literature or even your social networks to this digital card!

To help your business meet its audience, you can also opt to participate in trade shows and events in your region.

In the digital age, there are many ways to successfully promote your business! Whatever your profile, skills or area of expertise, we recommend using the tools at your disposal to get the word out! With our digital business cards, a well-designed website and a Google My Business page, you’ve got everything you need to succeed!