Green Networking: Ecological and sustainable initiatives in business meetings

At the heart of all concerns, ecology is playing an increasingly important role in the business world. Concerned with reducing their carbon footprint and taking action to help the environment, professionals are also seeing their networking take a different, more ecologically-minded turn. Here's a closer look at what's being done to ensure quality "green networking".
green networking

With the rise of eco-environmental concerns, professionals are becoming aware of the importance of turning to greener networking, necessary for the good of the planet, but not only! In fact, this innovative approach to “green networking” is also bearing fruit at professional meetings.

How does this innovative approach create new opportunities? How does “green networking” foster professional relationships? What initiatives can be put in place to move towards this dynamic, sustainable model?

Enhance your reputation

Green networking is becoming increasingly popular, and it’s easy to see why! As well as being good for the planet, it’s also a must for boosting your business reputation. Indeed, in a world increasingly concerned with environmental issues, carbon-conscious professionals are particularly appreciated. Indeed, adopting environmentally-friendly practices can enhance the reputation of your brand or business, attracting new prospects and/or partners who share the same ideologies.

It also gives your company a significant competitive edge, as it can bring you into contact with new like-minded collaborators, boosting your network and visibility.

Access to new business sectors

Involvement in the environmental cause and green networking can open up a wealth of opportunities, particularly in business sectors you might not otherwise have considered.

For example, you may find yourself entering sectors in which ecology is a pillar, such as green technologies, waste management or renewable energies.

You can also be put in touch with professionals who tend towards innovation sectors, with the aim of finding environmentally-friendly initiatives, for example. These new areas of interest encourage diversity and boost your business and your network.

What can you do for green networking?

A number of measures can be put in place to promote green networking within the professional sphere. These include encouraging the use of environmentally-friendly modes of transport, offering open discussions on the subject, or choosing to collaborate with partners with strong ecological values, for example. It’s also the perfect time to brandish your VKARD digital business card!

Promoting sustainable transport

With the aim of reducing your carbon footprint, why not offer eco-friendly alternatives such as car-sharing or facilitating access to public transport?

Encouraging environmentally-friendly modes of transport within a company helps to foster cohesion between employees, by uniting them around a common goal. Opting for cycling, car-sharing or public transport can significantly reduce your carbon footprint over the long term.

What’s more, carpooling can be an excellent way of getting to know your contacts better, encouraging exchanges and boosting your network.

Raising awareness

Green networking is also about raising awareness of environmental issues. You can, for example, offer training sessions on the right gestures to adopt for a greener world, but also encourage discussions around this theme, on the one hand to raise people’s awareness, and on the other to energize your professional network.

Work with like-minded partners

To develop your “green networking”, why not turn to partners who share your eco-environmental values? It’s the perfect opportunity to meet new people and boost your network.

By collaborating with professionals who share your interests, you’ll multiply your chances of developing lasting and interesting professional opportunities.

Submit your VKARD digital business cards

Why not offer your digital business cards as a green networking tool? They’re an essential tool for professionals concerned about protecting the environment. More responsible than traditional paper business cards, VKARD digital business cards are an eco-responsible, innovative and effective option not to be overlooked!

While your prospects will be quick to throw away or lose a paper business card, a business card equipped with a QR code is an ingenious way to make yourself known while respecting your eco-environmental values.

In the face of environmental challenges, choosing a business card equipped with an NFC chip is seen as a sustainable and ethical alternative. Many professionals are opting for the digital card, which is easy to use and reduces their carbon footprint.

Green networking, at the heart of many professionals’ concerns, is becoming a real strategy in its own right. By investing in sustainable and ecological practices, professionals can not only move towards a more responsible business model, but also seize real, long-term, high-quality opportunities.

Picture of Written by Camille BODET

Written by Camille BODET

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