Trade shows: a prime venue for targeting new customers

Are you a professional looking to boost your business, promote your company, find new opportunities, win the confidence of new customers or simply set up new collaborations? Don’t miss a trade show!

Trade fairs have long been considered essential for expanding your network and attracting new customers. In the digital age, is there any doubt as to the effectiveness and relevance of such events? How are trade shows still a place for networking? And how can digital business cards help you get more contact details at these meetings?

Here’s an overview of the benefits of trade shows and the role of digital business cards in developing your business!

Trade shows: a place for interaction and opportunity

Trade shows are highly appreciated by entrepreneurs who want to promote their business and make their values known to as many people as possible. Participating in these professional gatherings enables companies to interact directly with their target audience, to talk about their business, but also to target potential prospects and set up new professional collaborations.

Specialized trade shows are generally ideal places to meet new opportunities, offering face-to-face exchanges, product demonstrations and the chance to capture attention in an immersive environment, while immersing individuals in a relaxed, jovial atmosphere.

Taking part in a trade show, whether with a stand or as a visitor, enables companies to boost their visibility, meet new prospects and highlight the values they stand for. A well-designed stand attracts attention and makes it easier to present products or services effectively.

In this way, trade shows boost a company’s profile among a targeted audience, and create opportunities to stand out from the competition.

A place for active prospecting

Tradeshows are places of exchange where prospects are often actively looking for business. Indeed, visitors to trade shows generally have a specific interest and are likely to be interested in your business. In this sense, trade shows are ideal places for active prospecting, thanks to live demonstrations, relevant and illustrated presentations of your brand, and interactions that enable you to understand your prospects’ needs and adapt your offers accordingly.

These professional events are also an opportunity to keep abreast of the latest trends and innovations. Conferences, discussions and presentations provide an insight into advances in the sector, which can be extremely valuable for a company keen to stay at the cutting edge of its field.

The return on investment (ROI) of a trade show stand

Booking a stand of 50m2 (or more) involves costs, and it’s necessary to draw up a list of objectives and related expenses before taking the plunge. In fact, simply reserving a stand has a cost, which can vary between 3,000 and 15,000 euros for a 9m2 stand, to which you’ll need to add dressing and ancillary services, depending on your needs.

To ensure that your investment pays off, it’s important to assess your short- and long-term objectives before you start booking your stand.

An opportunity to establish new collaborations

Trade shows often bring together people from a specific sector. This creates a favorable environment for discovering potential partners for future projects, new collaborations or strategic alliances.

Trade shows are also highly appreciated by professionals keen to receive direct feedback from their customers, with a view to improving their strategy. Indeed, trade shows are often the ideal opportunity to gather customer feedback, in order to improve a product, a sales approach or a sales strategy, etc., with the aim of driving the company forward.

Finally, trade shows are often sources of opportunity, offering a dynamic platform for networking, visibility, active prospecting, learning and the development of new professional relationships, generally having a positive impact on companies.

Digital business cards at trade fairs: a practical and effective way to promote your company

Increasingly in vogue, digital business cards are a super-efficient and relevant way to share a tangible record of your business and all your contact details with your contacts. At trade shows, digital business cards offer an accessible and relevant networking solution.

Reliable information in all circumstances

Unlike traditional business cards, digital business cards, equipped with QR codes, can disclose a variety of integrated media such as links to social networks, presentation videos and interactive information, thus surpassing the capabilities of traditional business cards.

The advantage of these connected cards is that they enable professionals to retrieve data from anywhere, at any time, without the risk of it becoming obsolete.

A relevant way to establish a physical presence

At trade shows, it’s important to be able to promote your business and make yourself known to your target audience. In this sense, digital business cards can complement a presentation or visual demonstration, reinforcing the positive impact of a company’s physical presence at the show.

Instant access to information

Digital business cards also have the advantage of offering prospects instant access to additional information, even after the show has ended. This strategy reinforces the relationship initiated at the show and boosts prospecting. The aim is to reinforce the image given to prospects at the show.

An ecological alternative to traditional business cards

Offering digital business cards at trade shows can have a positive impact on the image you project of your company. Indeed, more and more people are sensitive to the ecological cause and will tend to value a company that is committed to reducing its environmental impact.

Last but not least, trade shows are not to be missed by professionals wishing to boost their business and promote their company. To make the most of these meetings, it can be effective to combine your presence with the use of connected business cards, offering a modern and sustainable approach to extending interactions.

While trade shows remain an effective way of targeting new customers through direct interaction, business cards can complement these actions beyond the limited time and geographical scope of these events.

First and foremost? A well-prepared speech to approach your prospects is essential

To approach your prospects effectively, it’s absolutely essential to prepare your presentation well. A disjointed speech will certainly discourage your audience, and you risk losing their interest in your stand.

To make sure your prospect wants to find out more about your business, it’s important to do your utmost. Before you go to these trade shows, don’t hesitate to draw up a precise list of the questions you might be asked, so as not to be thrown off balance on the big day!