Networking and strategy: zoom in on how to increase your positive customer reviews on the web

Why is collecting customer reviews so important?

Why is it important, even essential, to adopt a strategy aimed at increasing your positive reviews on the web? As you probably know, nearly 70% of consumers buy a product (or service) after consulting online reviews. Google reviews collected on the GoogleMyBusinessplatform by your customers are therefore a tremendous asset in helping you attract new customers and build your reputation! In today’s digital age, collecting online customer reviews can help you :

• Enhance your business reputation
• Increase your SEO visibility
• Build consumer confidence
• Attract new prospects
• Establish strong credibility

Indeed, customer reviews have an impact on online reputation, SEO and consumer confidence, and play an essential role in how your customers and prospects view your company .

Customer reviews are also very important in helping your prospects to get a feel for your reputation and to be tempted by your products and/or services.

How can you encourage your customers to leave Google reviews?

Sometimes referred to as “incentive strategies”, there are a number of techniques you can use to encourage customers to send you reviews.

Would you like to collect reviews from customers who are satisfied with their experience with you, and thus boost your networking ? Here’s how you can encourage them to leave a review on your GoogleMyBusiness page.

Target key moments to ask for a review

To convince your customers to leave you a (preferably positive) review of their experience, it’s important to identify the right moment to ask for one.

The most opportune moments are often immediately after a purchase, or within a few days of purchase, so that your customer has had time to form an opinion about the product purchased.

Ask your customers directly to write a review

After a purchase, many customers simply don’t think of leaving a review. If you ask them to do so, it’s highly likely that your customers will be more than willing to write a review, especially if the experience has been a success!

After a successful transaction or positive experience, kindly invite your customer to share their experience.

Prepare a convincing speech to encourage your customers to leave a review

If you want your customers to share a positive experience on your page, it’s a good idea to know how to convince them! Prepare a short, clear speech explaining why collecting Google reviews is important for your company’s reputation.

If your customers have enjoyed their experience with you, they’ll be more than happy to help you spread the word about your products and services!

Here’s an example of how to convince your customers to leave you Google reviews, when they’re in front of you:

“We’re delighted that you’re satisfied with our products. Would you be willing to help us grow by leaving us a Google review by tagging this VKARD? It only takes a few seconds and would be a great help to us.”

You can also encourage him to drop his experience sharing in a few words by e-mail. For example:

“Hello [customer name],

Our entire team would like to thank you for choosing [company name]. We sincerely hope that we have fully met your expectations and provided you with a satisfactory experience.

As we strive to improve the quality of our services and products, we would be delighted to hear what you thought of your experience with us! Indeed, your valuable feedback can help us improve your customer experience considerably. If you have the time, would you please take a few moments to share your experience with us by leaving a review on our Google page? Here’s the link where you can leave your review: [link].

Once again, thank you for choosing [company name] and we look forward to seeing you soon!”

VKARD Stars take the form of connected business cards to be placed around the establishment, on counters or tables. The aim is to collect favorable notes quickly. This way, your satisfied customers can boost your reputation at the click of a button, and give potential prospects confidence in your service.

Why and how to respond effectively to reviews, even negative ones?

To guarantee your credibility and effectiveness, it’s important to respond to reviews left on your page. Whether positive or negative, it’s important not to leave a customer without a response.

A personalized note thanking your customers for leaving a review is always appreciated. It might even make the difference!

If you receive a negative review, it’s also important to know how to react. There’s no question of breaking down, agreeing with your customer, ignoring him or responding aggressively! We explain how to write a relevant and effective response.

Case study: an example of how to respond to negative reviews

You’ve just received your first negative review and you’re feeling a bit devastated? Don’t panic! Bad feedback happens, but that doesn’t mean you have to question everything. However, it is important to analyze the feedback and see how you can take advantage of it! Here’s an example of how to respond to a customer disappointed by their experience:

“We are sincerely sorry to hear that your experience with [company name] did not give you complete satisfaction. We do everything in our power to ensure that our customers receive an appropriate response, and we take your opinion very seriously!

Please do not hesitate to send us a private message so that we can discuss your experience together. You can reach us at [contact details], and our teams will be happy to talk with you.”

This type of personalized message is generally welcomed by customers disappointed by their experience. Indeed, it offers the perfect response, because the customer will feel heard. It’s also reassuring, because a response along these lines tells your customer that he can explain himself and, if necessary, obtain a suitable solution in response to his bad experience.

Showing a dissatisfied customer that you care about their feedback and are willing to put solutions in place to offer them a better experience strengthens both your credibility and your reputation.

What automation tools can I use to facilitate feedback management?

To simplify the collection and management of reviews, it can be a good idea to use specialized automation tools.

These include :

• Automated notification requests
• Reviews management

This means you can send out review requests automatically to encourage your customers to leave you reviews on your GoogleMyBusiness page, as well as ranking them and analyzing your company’s overall reputation.

The purpose of automated review requests is to send customers an automated review request. Sent directly after a transaction, it automatically encourages customers to share their experience.

Adopting a strategy to increase your positive customer reviews is important, even essential, for several reasons. First and foremost, it shows your customers that their opinions count, and that you’re using their feedback to improve your products and services. What’s more, these reviews are valuable because they also increase SEO traffic to your page, improving your online visibility and reputation.